Direct Press January 2025: The Best of 2024!

DIRECT PRESS JANUARY 2025

The best of 2024!

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Like any art form, wine is subjective. But unlike, say, the Sistine Chapel, it can also be maddeningly ephemeral. Any given year, winemakers face the daunting task of balancing science — botany, chemistry, microbiology — with the vagaries of weather and their own skills in the cellar. Because no two vintages are the same, a wine that shone with freshness and concentration in 2022 might feel flatter in 2023 thanks to last-minute rain diluting the grapes during harvest.
 
With so much subjectivity, picking the “best” of our past Direct Press selections comes with a little bit of pressure. Nevertheless, it’s what Jeremy, Jonathan and I strove to do for our annual year-end roundup. This year, the methodology was a little different — rather than sending a survey to wine club members, which didn’t result in a very robust sample size in 2024 (no offense, you guys), we pored through sales data to select the best-selling Direct Press wines of the last several years. With this approach, not only could we dig through our archives to unearth forgotten favorites (here I’m looking at Iuli’s “Natalin,” a truly banging Gringolino featured in July 2022), but we could also get a broader sense of what all our customers are enjoying.
 
You can read more about those bestsellers — and check whether your own favorites wines made the cut — in the Direct Press 'zine!

Cheers,
Kate, Jonathan, Jeremy, and Greg