CRITTER WINES: How cute animals help us pick wines
CRITTER WINES
How cute animals help us pick wines
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We've all been admonished to not judge a book by its cover — so why don't we suspend our judgment when it comes to wine labels? Every week, if not more frequently, I hear someone half-jokingly mention how they “shop by the label.” These are not reverse snobs or people dismissive of wine culture, either. They are usually thoughtful, knowledgeable people interested in wine and all of the history that goes along with it. To be fair, they are typically saying this as a roundabout way of thanking me for walking them through our selections, and are simply admitting that in the absence of good help they have to resort to the only thing they can use as a guide: a well-designed label. Sometimes featuring a cartoon animal.
I completely understand. Confronted with unfamiliar names, grapes, and the risk of picking the wrong bottle, what are you supposed to do?
As a fun way of talking about this, we've put together a collection of “critter wines,” i.e. wines with cute animals on the labels. This month we’ve got a cat, an owl, a badger, a chicken, a cow, some bears, a stork, a hedgehog, a shad, and a deer.
Read all about critters and the importance of wine labels this month's Direct Press 'zine!
Cheers,
Jonathan, Jeremy, Kate, and Greg
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